When is a Gift Registry right for your business?

Large and small businesses alike are always looking for the best way to add or grow revenue streams. Gift registries are a common answer to this question. Why is it that gift registries are a growth point? You might think, I have an in-store registry. So I have that revenue stream, but do you really?

The simple answer is no. A registry is not just an avenue to make a small number of sales but an opportunity to market your business. Companies that utilize registry systems see increased traffic on their web presence. Your loyal shoppers will love the opportunity and they will share their experience with others. In addition to their sharing they will become even more loyal when they know there are more features for them to use.

Registries give businesses a low cost approach to marketing and increasing revenue. By opening up this vertical market to your customers without having to increase product or SKU offerings. A registry gives the average shopper more reasons to visit your site or your store.

So you see Registries bring shoppers into your store, and on to your website. They give shoppers a reason to visit your store that they otherwise wouldn’t have had. This gives their guests or their family and friends exposure to your web or store presence that they otherwise may not have had.

So why now? Today’s shoppers are all about features and ease of use. Think of Amazon. It’s fast, easy to use, and packed with options. That’s how your web presence should feel now too. So what options do you have? You can only sell so many different things and still be successful. So options and features are all the craze.

Whether it’s from their phone on the way to work, from home on their Laptop, or walking into your store. People want to know they can buy gifts for loved ones from anywhere now. This increased traffic creates free marketing through the increased reasoning to shop your store.

Gift registries are one of those features available for retailers large and small. Marcole gives that to you. Not only do we give you custom formatted look and feel but we integrate it and manage it. What does that mean and why is that important? Full integration means you can use it in your locations and online to make purchases and monitor your sales.

As for that back-end, isn’t that the hard part? You have to upload and update your site when it needs to be. You need to make sure it runs well and fix it when it doesn’t, or do you? Be careful, some high end systems could come in at a low price. That just means they have a low assistance. This is the biggest thing you need. Experts that understand eCommerce and Gift registry, means that no matter the purpose of your website, or what you need done and it could be done and how you want it. So this dream sounds to good to be true. Only major retailers can afford that right? Not anymore.

Matt

 

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Keeping Customers

How to keep customers.

Having been in the Gift registry software business for decades, we at Marcole get lots of questions from retailers. And the number one question is always about conversion. “How do we get customers to use the Gift registry system?” From the successful retailers we have worked with, we find the answer.  They get what conversion is about and it’s not about the software. Of course, the gift registry software must be, easy to use, accessible, customizable, and intuitive. However, we have to admit, their success in not only due to our Gift registry software.

The successful retailers understand that Gift registry is a rare touch point and it’s a huge opportunity to earn a customer for life. When a retailer is keyed in to the fact, that gift registry software is not about money… only, they will win customers over. What is gift registry software for? It’s a conduit, a support system, a tool, used by people at one of their most joyous times of their lives. There’s a reason the gift registry business is booming, and it’s not because of bleeding edge technology, mobile apps, or great deals on wedding gifts. It’s the people! Weddings, Graduations are life changing experiences in people’s life, as in our life. The successful retailers we talk to know this. They treat each event special, because it is special. They focus on the customer experience. Instead of pointing to the Kiosk in the corner, when asked if they have a registry system. They smile and walk the Guest over to it. Knowing, they are about to be part of something special.

I suggest that, as retailers make the reason for their Gift registry business, to make the event special for all those involved in the, Wedding Registry, Baby shower, Graduation, Housewarming events.  They could gain customers for life.

The next blog we can talk about how to motivate the second most important people in the event, your store associates!

Chuck