Keeping Customers

How to keep customers.

Having been in the Gift registry software business for decades, we at Marcole get lots of questions from retailers. And the number one question is always about conversion. “How do we get customers to use the Gift registry system?” From the successful retailers we have worked with, we find the answer.  They get what conversion is about and it’s not about the software. Of course, the gift registry software must be, easy to use, accessible, customizable, and intuitive. However, we have to admit, their success in not only due to our Gift registry software.

The successful retailers understand that Gift registry is a rare touch point and it’s a huge opportunity to earn a customer for life. When a retailer is keyed in to the fact, that gift registry software is not about money… only, they will win customers over. What is gift registry software for? It’s a conduit, a support system, a tool, used by people at one of their most joyous times of their lives. There’s a reason the gift registry business is booming, and it’s not because of bleeding edge technology, mobile apps, or great deals on wedding gifts. It’s the people! Weddings, Graduations are life changing experiences in people’s life, as in our life. The successful retailers we talk to know this. They treat each event special, because it is special. They focus on the customer experience. Instead of pointing to the Kiosk in the corner, when asked if they have a registry system. They smile and walk the Guest over to it. Knowing, they are about to be part of something special.

I suggest that, as retailers make the reason for their Gift registry business, to make the event special for all those involved in the, Wedding Registry, Baby shower, Graduation, Housewarming events.  They could gain customers for life.

The next blog we can talk about how to motivate the second most important people in the event, your store associates!

Chuck

 

 

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